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Hart Flyshop

Hart Flyshop - A specialist fly fishing tackle shop

By 2006 I had been lucky enough to find myself involved with the business of fly fishing for eight enjoyable years; four of them as a full time instructor and guide. But something was troubling me. Often guests would return with equipment that was mismatched, poor quality or even huge quantities of tackle that had been sold to them based not on their requirements, but the margin to be made from the sale.

I decided to do something about it and fore fill another childhood dream by setting up a specialist fly fishing tackle shop. My sister company, Hart Flyshop, was born. At first this was nothing more than 900 square feet of fairly empty space fitted out with just a few displays and a handful of flies; but at last I was able to serve guests who were keen to start out in fly fishing.

Steadily the stock levels began to rise and an online shop was created but it was not until a memorable visit to Bozeman, Montana in 2008 that the real changes began to happen. Returning home I set about recreating the atmosphere that I found in the American outfitters, shunning the supermarket style in favour of a boutique experience.

Nowadays the beautiful wooden displays are adorned with some of the finest modern fly fishing equipment available including fly rods by Hardy, fly reels by Lamson, fly lines by Rio and breathable waders by Simms. This is high end equipment but Hart Flyshop also stocks a wide range of entry level tackle by leading suppliers such as Greys, Wychwood, Vision and Snowbee.

But most important of all my shop is about service. There is a try before you buy facility allowing customers to test rods before they purchase and often I throw in a few casting tips when required. You will also get my honest view, so if I think that the high end rod you yearn for has an action not suited to your style, I will give you my opinion, even if it means you decide to purchase a less expensive product. What matters to me is that people who buy tackle from Hart Flyshop are happy, enjoy using their new purchases and feel that whenever they need advice all they need do is pick up the phone.

You can buy tackle online or why not visit Exe Valley Fishery for a day's fishing and check out the store in person? The show room is nestled on the banks of arguably one of the U.K.s prettiest small stillwaters, stuffed with plenty of hard fighting Rainbow Trout, while just 5 minutes away is the incredible River Exe, teeming with wild Brown Trout. This unique location allows my guests to test not only rods but various other items of demonstration tackle in real fishing situations, while many visit for advice and to stock up on flies prior to enjoying diverse fishing on a rich variety of river, stillwater and saltwater venues.

Please visit Hart Flyshop online here, call the shop direct on 01398 323008 or punch TA22 9AY into your Sat Nav. I look forward to meeting you and assisting with your next fly fishing adventure!

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“ Many thanks for the great tuition, both Zoe & I enjoyed the weekend.  The photos are great & a really good memory, I have a feeling we will have one framed!”

Ken Sparrowhawk (Oxon) 2 Day Fly Fishing Course - June 2014

Ken Sparrowhawk (Oxon) 2 Day Fly Fishing Course - June 2014
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